Internet Marketing

Eliance Online Marketing offers the client a complete product that includes everything from a tailor-made solution created in the planning process, optimisation for best search engine results, right through to content management, optimising website traffic and monthly ROI reporting.

Development

• Defining your objective for putting your business online.
• Thoroughly reviewing the websites of your competitors to gain an edge over them (this is the essence of Business Intelligence).
• Evaluating the most suitable and functional solutions for presenting your products or services. Solutions such as:
• An effective "presence website" - equivalent to a listing on the Internet, and the absolute minimum for any pro person or business
• An online catalogue of products
• An online shopping cart with secure store facilities
• Identifying the best hosting solution for your site
• Developing content: using extracts from your existing literature, writing new copy to include 'keywords' likely to be used by potential customers, using your photographs or creating them professionally and professional copywriting services.
• Working out the best look and the most effective website design and layout to achieve your objective. This will include reviewing and incorporating existing design elements that make up your business identity (logo, colour scheme) - or creating them as needed.
• Outlining an Internet marketing strategy: a specific strategy for marketing your website on the World Wide Web - both by traditional means and via the Internet's resources.
• Calculating a specific budget that will cover your objectives.

Planning

We assist clients in creating a Strategic Internet Marketing Plan to integrate their website, online tools, services and resources with their business process and (off-line & normal) marketing strategy.

The online marketing plan addresses:

• Branding
• Target market
• Tools, resources & functionality required in the website
• Back-end systems or integration with current systems
• Traffic Sources
• Reporting on the Return on Investment for online marketing

Optimisation

Optimisation is used to make sure that search engines can get to the content of a website and get the best results in search engines, based on the keywords and content of the site. It ensures that search engines are aware of a website in order to get the site indexed and it includes an internal and external link strategy.

Content Management

We ensure that the information on the website is up to date, fresh and relevant. Change control is managed and clients' priorities in terms of marketing focus, specials and promotions are maintained continuously. This also assists in search engine optimisation and keyword management.

Traffic

Once we have an online marketing product (e.g. website) we manage a process of getting traffic to the website. Traffic from sites related to the client's target market is directed to the client's site by means of links, banners, syndicated headlines or sponsored content. Other means of getting traffic to the site is newsletters, SMS marketing and normal marketing and advertising such as radio, TV and print media.

Reporting

Once the online marketing solution is in place, monthly ROI reporting is provided. Information on the amount of visitors to the website, where they came from, what keywords and phrases were used, etc is supplied. The reports also include a breakdown of leads received from the site and provide suggestions on improvements.